The last few months have been intense.
Digital Marketplaces Association Conference
ETH AI Center AI+X Summit.
Analytics Summit.
University of St.Gallen guest talk.
I presented at some. I listened at others.
One key takeaway:
AI is reshaping marketing and online business big time.
And it is here to stay. This is not a fad.
Remember the Metaverse? Dead already.
NFTs? Thanks god they're gone.
But AI is different. It is a fundamental structural shift.
Here is why:
1️⃣ It created a new category of mainstream products.
ChatGPT and Gemini are now household apps.
It is no longer about AGI or who has the "best model." It is about the best product and billions of active users.
2️⃣ It is transforming enterprise products and processes.
The formula is simple: increase output while decreasing operational costs.
We see case studies everywhere. It's happening.
3️⃣ It is reshaping the consumer journey.
AI has changed how people interact with the internet.
From discovering brands to sourcing information, user behaviour always goes through an AI chatbot first.
Forget the "AI bubble" headlines or stock prices.
This is about rethinking the way we do business;
the rules of the game have changed.
