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I make brands grow in the age of AI

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Giacomo Iotti
Making sense of the AI Marketing revolution
July 28, 2026
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ai-reshaping-customer-journeys-creates-measurement-challenges

Can marketers still measure the AI customer journey?

Good luck measuring this customer journey 😂

 

Source: Datos, A Semrush Company "How AI is reshaping customer journeys"

 

Sephora journey flowchart with circular stage icons, product labels, and dotted paths.
Sephora journey flowchart with circular stage icons, product labels, and dotted paths.