Hey👋,
I'm Giacomo

I help marketers and business leaders like you make sense of the AI Marketing revolution

to home page
Portrait of Giacomo Iotti with short dark hair and brown eyes, wearing a dark turtleneck and a dark checkered blazer against a dark background.
Giacomo Iotti
Making sense of the AI Marketing revolution
July 28, 2026
...
Open on LinkedIn
Copy link to post
ai-reshaping-customer-journeys-creates-measurement-challenges

Good luck measuring this customer journey 😂

 

Source: Datos, A Semrush Company "How AI is reshaping customer journeys"

 

Sephora journey flowchart with circular stage icons, product labels, and dotted paths.
Sephora journey flowchart with circular stage icons, product labels, and dotted paths.