AI Overviews are turning Google into a free AI chatbot.

Look at this 👇

When AI Overviews appear, users are more likely to leave Google without clicking on any result.

But that's not all.
They're also 10 percentage points more likely to end their browsing session entirely!

It makes sense.
Chrome is the world's most popular browser.
For most users, Google is the default search engine.

They have a question.
They open Chrome.
They type it into the address bar.
They get a satisfactory answer.
They close Chrome.
That's it.

We need to come to terms with the fact that people will increasingly use Google as a free AI chatbot, rather than as a gateway to the web.

Google itself is accelerating this shift by pushing AI Mode as a direct follow-up to AI Overview answers.

In that world, the distinction between SEO and GEO becomes non-sense.
Google is turning into an AI chatbot.
AI chatbots are turning into search engines, ads included, as we're already seeing with ChatGPT.