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Giacomo Iotti
Making sense of the AI Marketing revolution
December 2, 2025
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ai-driven-shoppers-boost-black-friday-sales-by-38

US Black Friday AI shoppers were 38% more likely to convert

"Adobe also found that shoppers who landed on a U.S. retail site from an AI service were 38% more likely to convert to a sale, versus coming from a non-AI traffic source." 🤯

 

Winners and losers of Black Friday 2026..
AI was definitely a winner!

 

https://lnkd.in/ea5BK2K4

 

AI-guided shoppers taking a direct path to checkout while others navigate a maze