"a marketing manager’s tasks are 90% disrupted from a skill perspective."

Sure. If by “skills” you mean moving files from one folder to another 😅

AI is undeniably impacting entry-level jobs.

Report after report says the same thing.

But in marketing, AI is an opportunity, not a threat.

I can 100% guarantee that.

Marketing teams can now produce 5x the output.

This means:
• more creative routes
• more ideas
• more campaigns launched
• more channels to work with

But yes,
fewer files to move around,
fewer operational layers,
fewer repetitive tasks,
possibly fewer agencies involved.

And this is good news!

Especially for in-house marketers.

Entry-level roles built only on repetitive execution that senior people couldn’t bother doing will disappear. And again that is good news.

It was low-quality work, sometimes even exploitation. We're better off without.

What's actually happening in marketing:

AI is lifting the veil on the work that actually mattered.

Nonsense work is being exposed.

If your job is to behave like a robot, executing tasks without judgment, taste, or thinking…

Sorry, AI is coming for you.

But if you have always done quality work, quality study, quality projects etc...

You are not in danger and never will be.

Graduates included.