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I help marketers and business leaders like you make sense of the AI Marketing revolution

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Giacomo Iotti
Making sense of the AI Marketing revolution
July 13, 2026
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ai-chatbots-turn-conversations-into-buying-moments-in-marketing

This is why AI chatbots completely change the game in marketing.

 

Even a conversation that started with zero commercial intent can turn into a buying occasion.

 

And ChatGPT ads are right there to capture the buying intent when it surfaces.

 

Or rather, shall we say they create the buying intent instead of just capturing it?

 

Source: Similarweb "Ads in AI" report.

 

Dark blue infographic showing 'Conversations generate intent' with orange 46%, blue 69%, and a footnote.
Dark blue infographic showing 'Conversations generate intent' with orange 46%, blue 69%, and a footnote.