Last week, I moderated a workshop at the Digital Marketplaces Association conference in Zurich.
The topic... You guessed it. AI. 😅
Actually, almost every session was about AI.
But unlike most events I’ve attended recently, the focus wasn't on efficiency or operational processes.
It was on something much more critical.
How AI chatbots are fundamentally reshaping people's behaviour online.
From search queries to questions.
From browsing to reading answers.
From clicks to mentions and direct traffic.
This has massive implications for digital marketing and online businesses in general.
No one is immune.
It was fascinating to discuss this with a group of like-minded business leaders.
We looked at the current situation, the risks, and most importantly the opportunities.
Here is the consensus:
- We are just at the beginning. But the shift is happening.
- The risks are real. But the opportunities are greater.
- There's no playbook! we'll still need to figure.
On the last point,
someone did ask me whether I could share a full guide on digital marketing in the age of AI.
Well, I wish it existed!
Exciting times ahead!
