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I'm Giacomo

I help brands grow in the age of AI

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Portrait of Giacomo Iotti with short dark hair and brown eyes, wearing a dark turtleneck and a dark checkered blazer against a dark background.
Giacomo Iotti
Making sense of the AI Marketing revolution
February 7, 2025
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ai-agents-might-crush-big-4-and-mbb--heres-why-solo-pros-win

How solo AI consultants could challenge the Big Four

Just by looking at demos of OpenAI Deep Search and Operator, I can totally see how AI Agents could kill Big 4 and MBBs.

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Unless...

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Big 4 and MBB will embrace AI agents to their advantage. Which they'll definitely do.

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But, they'll still get loads of competition from individual AI experts that will deliver as good jobs for 1/10 of the fees.

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For the first time in history, single-person companies might represent a serious threat to large businesses.

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Future is bright for individual creative entrepreneurs!

A solo consultant and compact AI agents face four giant consultancy towers on a chessboard.