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I make brands grow in the age of AI

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Portrait of Giacomo Iotti with short dark hair and brown eyes, wearing a dark turtleneck and a dark checkered blazer against a dark background.
Giacomo Iotti
Making sense of the AI Marketing revolution
May 27, 2026
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2026-05-27-not-taking-a-risk-is-a-greater-risk-than-taking-one-17847296

The bigger risk may be refusing to take any risk

Love this quote. It's meant for AI investment, but it applies to everything in life. To a career, relationships, friendships.

 

The risk of not risking is far greater than the risk of risking 🙂.

 

Red text displays Sundar Pichai's quote: 'The risk of under-investing is significantly greater than the risk of over-investing'
Red text displays Sundar Pichai's quote: 'The risk of under-investing is significantly greater than the risk of over-investing'