AI chatbots will become streaming platforms.
No, they will not stream movies.
They will stream content.
Just like Netflix licenses exclusives, AI platforms will sign exclusive deals with media companies and creators.
You’ll subscribe to:
ChatGPT for Financial Times exclusives.
Claude for The Verge.
Perplexity for Wired.
and so on…
Because original, high-quality content is still the backbone of the internet.
But right now, that backbone is cracking.
Media companies and creators are discouraged from producing premium content, because many AI models scrape it without permission, remix it poorly, and never send traffic back.
It’s extractive and short-sighted. It cannot last.
But AI platforms still need fresh, original content to stay relevant and competitive.
So what’s next?
Three possible scenarios:
1️⃣ Content-heavy websites will charge for crawling.
Until now they let Google do it for free, because it sent traffic back.
But AI doesn’t :(
Ai chatbots crawl websites 10 times more often than Google used to do at its peak years before AI.
For website owners enough is enough.
You crawl, you pay.
2️⃣ More exclusive licensing deals.
3️⃣ A hybrid of the two:
Big players go exclusive. Smaller creators charge per crawl.
Users will notice differences.
Chatbots will sound distinct depending on what content they’re trained on.
To the point that niche specialised chatbots will arise.
Think of an AI skiing assistant trained on every ski publication, gear review blog, resorts website etc.
It will know more about skiing than any other chatbot!
Honestly, this wouldn’t be a bad future for the internet!
Some reasons to be optimistic this Monday morning ☺️
Have a good week everyone!
