Hey👋,
I'm Giacomo

Ai use case of the day:

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draw financial charts in minutes.

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Few days ago I published a chart showing the performance of some financial assets including Bitcoin and Gold.

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Instead of downloading the data from somewhere and format a chart in Excel (would have taken me around an hour), I asked ChatGPT to make it for me (few minutes work).

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Lately, I've been a bit disappointed with the Data Analysis feature of GPT, therefore I just asked to write a Python script and I simply pasted it into Google Colab.

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Step 1: ask GPT to create a Python script.

Step 2: create a new project in Google Colab.

Step 3: literally just paste the script in the project.

Step 4: click on the play icon and run the script.

Step 5: download the chart in an image format.

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That't it!

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Maybe Trump should have listened to his own advice of "making sound financial decisions" 😅.

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His companies have filed for Chapter 11 bankruptcy protection six times!

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1991: Trump's Taj Mahal in Atlantic City filed for bankruptcy due to inability to service its debt.

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1992: Trump Plaza Hotel filed for bankruptcy, leading Trump to lose his 49% stake in the hotel to lenders.

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1992: Trump Castle Hotel and Casino filed for bankruptcy.

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2004: Trump Hotels and Casino Resorts filed for bankruptcy; Trump reduced his ownership from 56% to 27%.

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2009: Trump Entertainment Resorts filed for bankruptcy after missing a bond interest payment.

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2014: Trump Entertainment Resorts filed for bankruptcy again and was later acquired by Carl Icahn in 2016.

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2025: America files for bankruptcy after introducing random tariffs? 😐

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But wait, it was an April's fool! 🤣

When a chart says more than a thousand words.

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Welcome to Make America 19th Century Again 🇺🇸😂

Hey, wasn’t Bitcoin supposed to be the digital gold??

To me, it just looks digital, not gold. 🤣

As always, Bitcoin is moving in the same direction as the stock market.
No hedge whatsoever.

Meanwhile, gold does exactly what an hedge asset is supposed to do:
it moves in the opposite direction of the stock market.

And it's done the same for decades now.
It starts growing when things get euphoric in the stock market, and then spikes when crisis finally hits.
It happened in 2008 for example.

So no,

Bitcoin ≠ Gold

At best, "it’s a tech stock with a fan club." cit. ChatGPT

I’ve been absent from LinkedIn for two weeks.

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I was busy…

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Taking flight lessons!

(no, I wish 😅)

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But I did fly, thanks to my incredible pilot friend, Rafal PAWLOWSKI, PhD.

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Sometimes we forget why we work.

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We don't work to afford stocks or Bitcoin.

And seeing it all vanishes at the next White House press conference 😂

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We work to afford time and money for experiences like this.

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Rafal’s passion for flying is pure.

No agenda. No career goals.

Just pure passion.

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And that’s what life should be about.

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I am passionate about posting here on LinkedIn.

But let’s be real… I have an agenda behind it.

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There’s nothing wrong with pursuing strategic goals.

But let’s not forget, not everything needs to have an agenda.

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Some passions should just… fly ✈️

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That said, I have indeed been busy, not just flying, but creating something I’m genuinely proud of.

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Final touches in progress, can’t wait to share it here soon!

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It’s a passion project, that happens to align with my agenda :)

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Until then, I’m back to my regular posting.

And hopefully, more flying too!

If this is isn't a work revolution I don't know what else is.

ChatGPT saved my weekend, again!

More precisely, o1 and o3-mini-high saved my weekend.
GPT-4o is a 2-year old kid in comparison.

Crazy stuff,
let's goooo ski now!!!

If you think you don't have enough design resources in your team, watch this!

Google Ads has a built-in AI image editor that matches the quality of other popular AI tools.

Remove objects, replace elements, change background and more.

Is it perfect? no.
Can it replace an experience designer? of course not.

BUT...

it's:

fast,
flexible,
built-in (no import/export),
FREE!

It's perfect for everyday marketers.

Even simple things like removing background used to be very difficult for non-designers.

No more!

The internet is going premium.

What does this mean for advertisers?👇

A few weeks ago, I wrote about social media pushing ad-free paid tiers. But this is much bigger than social media.

Search is moving to premium AI chatbots.

Soon, accessing the internet as a whole will cost ~$20/month, or you’ll be left drowning in spammy ads and garbage content.

High-value users will increasingly opt for ads-free experiences.

Overall ad volume will drop.
But, ad quality will massively improve.

▶ Performance marketing will go ultra-contextual:
native placements, sponsored questions on AI chatbots.
▶ Social media will push direct booking formats (even paid users might tolerate these if done well).
▶ Traditional programmatic will suffer even further.

Like in any industry shift, there's an opportunity:

Segmenting users by spending power will be easier than ever!

Want premium, high-spending users? Target paid subscribers.
Want mass-market, free-tier audiences? Well… good luck with results. 😅

Problem is, targeting premium users will cost a fortune.

So, what to do?

Think of ads as just another piece of marketing content.

Think of:
▶ sponsored CustomGPTs.
▶ sponsored plug-in and extensions for AI chatbots or AI-driven browsers.
▶ more influencer marketing.

More than ever, great ideas and creativity will win over marketing tech.

What's your take?

I stopped my ChatGPT-Pro $200/month subscription.

Here's why 👇

Just couple of weeks after I purchased my subscription, several pro-only features were added to the regular Plus plan ($20/month).

I felt almost scammed!

Sure, Pro still has way higher limits on many of these features, for example 120 Deep Research prompts per month vs only 10 in the Plus subscription, but still.

Now ChatGPT-Plus ($20/month) has Deep Research, Sora and GPT-4.5, all previously available only on Pro.

The o1-pro model is still missing, but honestly I didn't find it particular better than the regular o1.

Operator is also missing, but it was still more of an experimental feature than something I could actually use.

Also, o1-pro was added to the Enterprise subscription, which I'm lucky enough to subscribe to thanks to SMG Swiss Marketplace Group.

Now, what's the case for GPT-Pro at 10x the price of Plus??

I guess very small until the next big release.

AI use case of the day:

Automating stock market research 📈

Yesterday, I shared a post comparing the AI boom to the Dotcom bubble, backed by an Excel table of data.

I didn’t manually populate that table. AI did it for me.

I used ChatGPT to write a Python script that automatically pulled stock market data and formatted it into an Excel sheet.

How I did it in 3 (extremely) simple steps:

1️⃣ Prompt ChatGPT to write a Python script that retrieves the data I need.
2️⃣ Copy-paste the code into Google Colab (extremely easy tool).
3️⃣ Run the script and download the resulting CSV.

Before AI, I would have taken ages (if ever) to learn Python and debug the script.

Now it took me minutes.

If this isn’t a complete revolution, I don’t know what is.

Oh, and I used Perplexity to find old articles about tech bubbles. Also took me one minute.